Who is Dan Kennedy?
Dan S. Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every variety of business turn their ideas into fortunes. He has been labelled the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the gist of the issues in a way no other marketing 'guru' does.
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Dan Kennedy's tips can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a paramount consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Dan Kennedy's clients include exclusive entrepreneurs to huge corporations. Here are merely a few examples:
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There's the husband and wife who came to Dan Kennedy with an idea, a heap of debt, and terrible advertising. Less than two years later, they have no debt and a home-based mail-order enterprisese generating over $250,000.00 a month with a 40% net profit margin.
Or, there's the now huge Guthy-Renker Corporation, famous for its celebrity infomercials with Victoria Principal and Vanna White, and its Tony Robbins infomercial. Guthy-Renker is a 200 million dollar+ a year business now, and Dan Kennedy has been a key member of their brain trust since their very first infomercial (Think and Grow Rich). And the list goes on and on.
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In addition, Dan Kennedy is the "hidden genius" behind full page magazine and tabloid ads you've obviously seen in such notable publications like Success, Inc., Entrepreneur, Nations Business, USA TODAY, and The Wall Street Journal.
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Dan Kennedy's multi-step comprehensive direct-mail campaigns that he writes for himself as well as his clients have been received by tens of millions of people producing hundreds of millions in revenue.
Although Dan Kennedy rarely speaks anymore, except for events sponsored by Glazer-Kennedy Insider's Circle or a few choice engagements for private clients, he was formerly one of the most popular, in-demand speakers on direct marketing-related topics. For example, it was customary that in a single year he would address over 200,000 people, sharing the platform with other notable speakers such as Zig Ziglar, Tom Hopkins, Mark Victor Hansen, Joe Sugarman, Ron LeGrand, and Corey Rudl.
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Dan Kennedy is the author of over eleven books, the latest being his NO B.S. series which are available here online.
Dan Kennedy is not uncomplicated to do business with. He maintains a grueling schedule of speaking, consulting, copywriting, coaching, producing infomercials and managing his own business. He is never in his office, never takes incoming calls and new 'private' clients are asked to submit information by fax before getting a telephone appointment with him. He's militantly resistant to having his time wasted and has 'fired clients' on occasion for doing so.
Dan Kennedy is no doubt the new mogul of direct marketing with the passing of Gary Halbert. Dan at one time worked for Gary and there is little doubt that he followed the path laid out before him. The one thing you have to love about Dan Kennedy is that he operates out in the open for everybody to see. Even operating that way no one has been able to emulate him. He shows everyone how to have an Inner Circle and how to run an information product business and many pay him monthly to see how it's done but they just can't seem to enter into his market!
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